Who’s Using QR Codes?
April 15, 2012 2 Comments
In case you don’t recognize this square graphic on the left, it’s a QR Code (short for quick response code). These codes are popping up all over the place. They are used to quickly share information. Anyone with a QR reader (which is one of the many, many apps available for smartphone users) can scan the QR code and get the information, whether it’s a website, a survey for giving feedback, or ratings and review on a product.
Given the growth of QR Codes, we wanted to find out who’s using them. So we asked 10,000 U.S. consumers. It turns out that 24% of consumers are already using QR Codes. Not surprisingly, the use is heavily weighted towards younger consumers. About one-third of consumers younger than 40 years old use QR Codes at least a couple of times per month.
Not only that: we found many QR codes do not offer an optimised customer experience – and wrote a paper to discuss the challenges faced.
http://www.foviance.com/what-we-think/qr-codes-impact-on-customer-experience/
Hi Bruce,
Thanks for making this post easy to understand with images. QR Codes are becoming very popular as a marketing & advertising tool. Now every organization uses QR codes in different ways. No doubt, the use of QR code is heavily weighted towards younger consumers.