How IT Professionals Share Feedback About Vendors

IT professionals regularly have good and bad experiences with their tech vendors. But what do they do after those interactions? We asked that question to 800 IT professionals from companies with at least $500 million of annual revenues. Here’s what we found…

As you can see in the graphic:

  • IT pros share as many of their their good experiences as they do their bad experiences
  • Traditional communications channels dominate the communications
  • About one in four or five IT pros share their experiences on Facebook, Twitter
  • Less than half of IT pros provide feedback directly to the tech vendor

The bottom line: IT professionals actively discuss their experiences, but not always with vendors

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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