5 Most Popular CX Matters Posts Over 5 Years

As part of our upcoming celebration of Temkin Group’s 5th year anniversary, I took a look at the readership levels on the Customer Experience Matters® blog over the previous five years. Here the five most popular posts:

The bottom line: Thank you to everyone who reads and shares content from this blog!

Net Promoter Score, Net Promoter, and NPS are registered trademarks of Bain & Company, Satmetrix Systems, and Fred Reichheld.

Customer Experience Matters is a registered trademark of Temkin Group.

Join Us On April 28th to Celebrate Temkin Group’s 5th Anniversary

Temkin Group

Next Tuesday, April 28th, will be the 5th anniversary of this post: Introducing Temkin Group, Customer Experience Transformation Consultancy. That’s when we launched Temkin Group.

It’s been a great five years and we are looking forward to celebrating the day with all of our clients, partners, and research followers.

We invite you to participate in some of our activities to celebrate this wonderful milestone:

Tweet Chat Questions

When you answer questions during the chat, be sure to note which question you are responding to using A1, A2, etc. and the hashtag #TemkinGroupChat.

  • Q1: Leaders set the customer experience “tone at the top.” How do your leaders demonstrate their commitment to CX to the organization at large?
  • QDeveloping a clear mission is important for Purposeful Leadership. How does your organization’s mission support the customer experience?
  • Q3: Compelling brand values are created with promises. How is your brand translated into specific customer promises?
  • Q4: Brand promises are kept or broken when customers interact with your organization. How does your organization infuse its brand values into the design and delivery of customer experiences?
  • Q5: It’s critical to understand your customers in order to improve their customer experience. What’s a good example of how your organization embraced customer insights?
  • Q6: Engaged employees are valuable assets. What has been successful in engaging your employees in your CX journey?
  • Q7: The journey to CX maturity is tough. What are your questions about mastering the four customer experience core competencies?

See this page with more details about the Tweet Chat.

 

USAA Tops 2015 Temkin Forgiveness Ratings

We just published the 2015 Temkin Forgiveness Ratings, the fifth year of the ratings. It uses feedback from 10,000 U.S. consumers to rate the level of forgiveness earned by 293 organizations across 20 industries (see .pdf with full list). You can see all of the company data on the Temkin Ratings website.

Download dataset for $295 (download sample file)

***See how your company can reference these results
or display a badge for top 10% and industry leaders***

USAA took the top three spots for each of its business areas, earning a Temkin Forgiveness Rating of 61% for its credit card division and a rating of 60% apiece for its banking and insurance divisions. ACE Rent A Car came in fourth place overall with a Rating of 57%, and Amazon.com and Publix rounded out the top six with ratings of 55% each.

On the bottom of the list, Consolidated Edison Company of NY and Coventry Health Care tied for last place, each with a Temkin Forgiveness Rating of 3%. Also in the bottom six were Comcast (for both its TV service and Internet service businesses) and Time Warner (also for both its TV service and Internet service businesses).

Only 13% of companies earned a “very strong” Temkin Forgiveness Rating (above 45%), while 42% earned a “strong” rating (35% to 45%). Meanwhile, 3% of companies received a “very weak” Rating (below 15%), and 15% received a “weak” rating (15% to 25%).

1504_TemkinForgivenessRatingsTopBottom_v1

Here are some more highlights from the 2015 Temkin Forgiveness Ratings: Read more of this post

Data Snapshot: Media Use Benchmark, 2015

1504_DS_MediaBenchmark2015_COVERWe just published a Temkin Group data snapshot, Media Use Benchmark, 2015. This is our annual analysis of how much time consumers spend using different media channels (see last year’s data snapshot).

Here’s the data snapshot description:

In January 2015, we surveyed 10,000 U.S. consumers about their media usage patterns and compared the results to similar data we collected in January 2014, January 2013, and January 2012. Our analysis examines the amount of time consumers spend every day watching television, browsing the Internet (for both work and leisure), reading books (both print and electronic), reading newspapers (both print and electronic), listening to the radio, reading a print magazine, and using a mobile phone. This data snapshot breaks down the results by income level, education level, and, most expansively, by age.

Download report for $195
BuyDownload3

Use of mobile phones for internet or app-related consumption increased an average of 0.4 hours per day over the past year. This is the largest jump in average usage time over all 11 areas we examined in both 2014 and 2015. Respondents under the age of 35 dedicate the most amount of time to all of these activities, with the exception of TV watching, which is most heavily consumed by 65- to 74-year-olds.

Here’s a portion of the first figure from the data snapshot that contains 12 data-rich charts:

1504_MediaUseHours

Download report for $195
BuyDownload3

The bottom line: Mobile use continues to rise

2015 Temkin Experience Ratings: 20 Industry Snapshots

We recently released the 2015 Temkin Experience Ratings that ranks the customer experience of 293 companies across 20 industries based on a survey of 10,000 U.S. consumers. Here’s a link to FAQ’s about the Ratings.

As a follow-up, we published blog posts that examine the results for each of the 20 industries over the five years of the Ratings. You can see links to all of those industry snapshots below:

2015TxR_Industries

> Airlines
> Auto Dealers
> Banks
> Computers & Tablets
> Credit Card Issuers
> Fast Food Chains
> Health Plans
> Hotels
> Insurance Carriers
> Internet Service Providers
> Investment Firms
> Major Appliances
> Parcel Delivery Services
Rental Car Agencies
> Retailers
> Software Firms
> Supermarkets
> TV Service Providers
> Utilities
> Wireless Carriers

Companies that are industry leaders or in the top 10% overall of the Temkin Experience Ratings can publicly display these badges.

temkin badge6b temkin 6

You can see the ratings of all companies on the Temkin Ratings websiteTemkin Ratings website

Off-Topic: Yes MLB, You Have an Old Age Issue

As a diehard Red Sox fan, I love the opening week of baseball. That’s why I decided to dig into our consumer benchmark data, which includes information about sports preferences.

I took a look at the difference in MLB fans across genderations (a term I use for the mix of gender and age). No surprise, men like baseball a lot more than women across every age group.

Baseball knows it has an age issue (see my notes on a session I attended with MLB commissioner Rob Manfred), and it certainly does. Its strongest base of fans is with older consumers. There’s a very noticeable drop in fans who are younger than 55 years old and then it drops off a great deal for anyone younger than 35 years old.

1504_MLBbyGenderation

I also examined which companies have the most and least MLB fans in their customer bases. While this data is probably valuable for firms thinking about investing in commercials and sponsorships with MLB teams, I didn’t do it for them. I just did it for fun.

I analyzed the customer bases of 328 companies (the ones for which I had at least 100 consumer data points) to find the percentage that said they enjoy watching professional baseball. As you can see below, the range of MLB fans goes from a high of 66% for AirTran Airways and ACE Rent A Car to 33% for Medicaid.

1503_MLBbyCompany_TopBottom

Temkin Well-Being Index Dips in 2015 for U.S. Consumers

Temkin Group has been doing large-scale consumer research for several years. As part of our ongoing studies, we track many consumer attitudes. To gauge the overall quality of life for the U.S. population, we created the Temkin Well-Being Index (TWI) based on a few of those attitudinal elements.

The TWI is based on a survey of 10,000 U.S. consumers in January. The overall index is an average of three measurements representing the percentage of U.S. adults (18 and older) who agree with these statements:

  • I am typically happy
  • I am healthy
  • I am financially secure

While we began publishing the TWI last year, we’ve been tracking it for four years.  As you can see in the figure below:

  • After the TWI increased each of the last two years, it dipped by 0.2 percentage-points between 2014 and 2015.
  • The happiness index remained flat and healthiness index gained 0.2 points over the last year, but the financial security index dropped by almost one point.

We’ll be examining 2015 TWI by age and gender in an upcoming post.

2015TWI

The bottom line: U.S. consumers are feeling less financial secure

%d bloggers like this: