Who’s Using QR Codes?

qrcodeIn case you don’t recognize this square graphic on the left, it’s a QR Code (short for quick response code). These codes are popping up all over the place. They are used to quickly share information. Anyone with a QR reader (which is one of the many, many apps available for smartphone users) can scan the QR code and get the information, whether it’s a website, a survey for giving feedback, or ratings and review on a product.

Given the growth of QR Codes, we wanted to find out who’s using them. So we asked 10,000 U.S. consumers. It turns out that 24% of consumers are already using QR Codes. Not surprisingly, the use is heavily weighted towards younger consumers. About one-third of consumers younger than 40 years old use QR Codes at least a couple of times per month.

The bottom line: QR Codes are not yet a mainstream activity

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

2 Responses to Who’s Using QR Codes?

  1. Not only that: we found many QR codes do not offer an optimised customer experience – and wrote a paper to discuss the challenges faced.

  2. Hi Bruce,
    Thanks for making this post easy to understand with images. QR Codes are becoming very popular as a marketing & advertising tool. Now every organization uses QR codes in different ways. No doubt, the use of QR code is heavily weighted towards younger consumers.

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