Sydney Signage Considers Customer Journeys

August 9, 2016 Leave a comment

I’m having a great time in Australia, enjoying the country while (hopefully) sharing some strong CX skills and knowledge during events in Sydney and Melbourne. One of the things that I noticed in Sydney were the road signs. Here’s an example.

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The signage answers the basic question (it’s Yurong Street), and additionally it answers other questions for people who may want to go to Woolloomoolloo, the airport or Bondi.

This is a great example of Customer Journey Thinking. Whoever put together these signs was thinking about what travelers are trying to accomplish, not just focusing on their immediate interaction of getting the name of a street.

Thanks to all of the wonderful people (and creatures) that we’ve had the opportunity to meet (and to introduce to the red iGuy from our logo)!

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Filed under Customer Connectedness, Customer experience

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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