Sydney Signage Considers Customer Journeys

I’m having a great time in Australia, enjoying the country while (hopefully) sharing some strong CX skills and knowledge during events in Sydney and Melbourne. One of the things that I noticed in Sydney were the road signs. Here’s an example.

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The signage answers the basic question (it’s Yurong Street), and additionally it answers other questions for people who may want to go to Woolloomoolloo, the airport or Bondi.

This is a great example of Customer Journey Thinking. Whoever put together these signs was thinking about what travelers are trying to accomplish, not just focusing on their immediate interaction of getting the name of a street.

Thanks to all of the wonderful people (and creatures) that we’ve had the opportunity to meet (and to introduce to the red iGuy from our logo)!

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About Bruce Temkin, CCXP
I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

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