USAA and Amazon Top 2015 Temkin Web Experience Ratings

For the second straight year, USAA took the top spot in the Temkin Web Experience Ratings. Based on a study of 10,000 U.S. consumers, the 2015 Temkin Web Experience Ratings examine 262 companies across 20 industries (see full list of companies (.pdf))You can see all of the company data on the Temkin Ratings website.

Download dataset for $295 (download sample file)

***See how your company can reference these results
or display a badge for top 10% and industry leaders***

USAA earned the top spot for its banking business, followed by in the second spot. USAA was also in the top 14 with its insurance and credit card businesses, along with credit unions, Capital One 360, SunTrust Bank, eBay, Chase, Fidelity Investments, QVC, Sheraton, and Apple Retail.

Frontier earned the lowest Temkin Web Experience Ratings followed by Cox Communications, Charter Communications, Spirit Airlines, Comcast, Blue Shield of CA, Time Warner Cable, Haier, and CenturyLink.


Here are some more highlights from the 2015 Temkin Web Experience Ratings:

  • Across all five years of the rating, either USAA or has earned the top spot.
  • Banks and credit card issuers on average earned “strong” ratings while TV service providers and Internet service providers earned “very weak” ratings.
  • most outperformed its peers in two industries; its Temkin Web Experience Ratings are 20 points above the average for retailers and 17 points above the computers & tablets industry average. These firms were at least 13 points above their industry averages: Sheraton (hotels), USAA (credit cards and banks), Ace Rent A Car (rental cars), Fidelity Investments (investments), Courtyard by Marriott (hotels), eBay (retailers), JetBlue Airlines (airlines), and AOL (Internet service).
  • Spirit Airlines fell 22 points below the average for airlines and nine other firms were more than 15 points below their industry average: PNC (credit cards), Asus (computers & tablets), Frontier (Internet service), Motel 6 (hotels), Jack in the Box (fast food), HSBC (credit cards), Dollar General (retail), O’Reilly Auto Parts (retail), and Blackboard (software).
  • We compared the results between 2014 and 2015 and found that Dunkin’ Donuts increased the most, followed by MetroPCS, CVS, Rite Aid, Courtyard by Marriott, Aldi, and Wendy’s. The companies that dropped the most are Advantage Rent A Car, E*TRADE, O’Reilly Auto Parts, Symantec, Food Lion, Charles Schwab, Blue Shield of CA, Cox Communications, and BMW.


Download dataset for $295 (download sample file)

***See how your company can reference these results
or display a badge for top 10% and industry leaders***


The data was collected from an online survey of 10,000 U.S. consumers during January 2015. Quotas were set to mirror the U.S. census data for age, income, gender, ethnicity, and geographic regions of the U.S. population.

The Temkin Web Experience Ratings are based on asking consumers the following question about companies with whom they’ve interacted with online during the previous 60 days: Thinking back to your most recent interaction with the websites of these companies, how satisfied were you with the experience?  Consumers answered the question on a scale from 1= “Very dissatisfied” to 7= “Very satisfied.” Temkin Web Experience Ratings is calculated by taking the percentages of consumers who respond with a 6 or 7 and subtracting the percentage who responded with 1, 2, or 3.

Temkin Ratings website
You can view a sortable list of results from the Temkin Customer Service Ratings as well as other ratings on the Temkin Ratings website.

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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