USAA Tops 2015 Temkin Customer Service Ratings

For the third straight year, USAA took the top spot in the 2015 Temkin Customer Service Ratings, which uses feedback from 10,000 U.S. consumers to rate the customer service of 278 organizations across 20 industries (see .pdf with full list). You can see all of the company data on the Temkin Ratings website.

Download dataset for $295 (download sample file)

***See how your company can reference these results
or display a badge for top 10% and industry leaders***

USAA earned the top spot for its banking business, followed by Chick-fil-A in the second spot. USAA was also in the top 12 with its insurance and credit card businesses, along with credit unions, Aldi, Trader Joe’s, Publix, Panera Bread, H-E-B,, and Bed Bath & Beyond.

For the second straight year, Comcast earned the lowest score in the Temkin Customer Service Ratings. The company took the bottom two spots for its TV service and Internet service businesses. Filling out the bottom of the ratings are Con Edison of New York, Cox Communications (for both Internet service and TV service), Charter Communications, Time Warner Cable (for both Internet service and TV service), Blackboard, Frontier, CenturyLink, and Cigna.


Here are some more highlights from the 2015 Temkin Customer Service Ratings:

  • Supermarkets, retailers, and banks, as an industry, earned average ratings of “strong” while TV service providers and Internet service providers earned an average rating of “very weak.”
  • USAA (banking) and TriCare (health plans) most outperformed their industry average scores. Eight other companies were at least 15 points above their industry averages: Georgia Power, USAA (credit cards and insurance), JetBlue Airlines, Chick-fil-A, Southern California Gas Company, Lexus, and credit unions.
  • Blackboard (software firms) and Consolidated Energy were the farthest below their industry averages, while five other firms were at least 15 points below their peers: RadioShack, BB&T, HSBC, Sears, and United Airlines.
  • Six industries improved between 2014 and 2015, while 13 declined. On average, hotels and computers increased the most between 2014 and 2015, while supermarkets, rental car agencies, and major appliances dropped the most.
  • Home Depot, Ross, Marriott, and eBay led 12 companies that improved by at least 10 points between 2014 and 2015. Three companies dropped by 20 points or more over the previous year: Blackboard, TD Ameritrade, and Cox Communications.


Download dataset for $295 (download sample file)

***See how your company can reference these results
or display a badge for top 10% and industry leaders***


The data was collected from an online survey of 10,000 U.S. consumers during January 2015. Quotas were set to mirror the U.S. census data for age, income, gender, ethnicity, and geographic regions of the U.S. population.

The Temkin Customer Service Ratings are based on asking consumers the following question about companies with whom they’ve interacted during the “Very dissatisfied” to 7= “Very satisfied.” Temkin Customer Service Ratings is calculated by taking the percentages of consumers who respond with a 6 or 7 and subtracting the percentage who responded with 1, 2, or 3.

Temkin Ratings website
You can view a sortable list of results from the Temkin Customer Service Ratings as well as other ratings on the Temkin Ratings website.

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

2 Responses to USAA Tops 2015 Temkin Customer Service Ratings

  1. Rosemarie Polchin says:

    Good Morning!

    First, thank you for your amazing work in the Customer Experience space. I sincerely appreciate and value all of your rankings (which I always share with our customers – especially when they make the list!) and all the information you provide.

    Second, because I know how much you value feedback and attention to detail, I wanted to just let you know that the table below has a tiny error (I think). Please know I am well aware of how much easier it is to see an “edit” needed on someone else’s work vs. one’s own. I just thought you would want to know and/or you would want to correct me should I be wrong about it. The footer says “Q1 2014 Consumer…” and I believe you meant it to say 2015.


    Best, Rose

    Rose Polchin | Sr. Consultant International Customer Management Institute (ICMI) 201.314.4542 | ICMI is part of UBM

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: