2015 Temkin Well-Being Index By Age and Gender

May 4, 2015 Leave a comment

In a recent post, I published the 2015 Temkin Well-Being Index (TWI) based on a survey of 10,000 U.S. consumers in January 2015. The data showed that U.S. consumers feel slightly healthier, but less financially secure than last year. In this post, I’m examining the TWI by age and gender.

As you can see in the chart below:

  • Males tend to have a higher TWI than females. The only age where females have a higher TWI is between 25- and 34-years old.
  • Men older than 75 have the highest overall TWI (72%).
  • Women and men between the ages of 45 and 54 years old have the lowest TWI.
  • Except for women who are at least 75-years old, females are happier than their male peers.
  • The largest healthiness gaps across the genders are with 65- to 74-year-old females (5 points higher) and 35- to 44-year-old males (6 points higher).
  • Men across all age groups feel more financially secure than females, and its the TWI component with the largest gender gaps.

1504_TWI_ByAgeGender

Filed under Customer experience

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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