What is Customer Experience? (Video)
January 2, 2015 4 Comments
Some years it’s difficult to decide on the content for my first post. But this year it was very easy. This new video is the perfect way to start off my blog in 2015.
In my recent post Customer Experience = Success + Effort + Emotion, I reiterated the definition of customer experience (CX): “the perception that customers have of their interactions with an organization.”
Written words are great, but I wanted people to fully understand the essence of CX, so I created this video, What is Customer Experience?
The bottom line: CX seems like a simple concept, but it’s often misunderstood.
Thanks Bruce for this video. I will share it with my colleagues since there is indeed unclearity about the topic.
For over 6 years, I’ve been using the following definition on slides, in documents and in various client/prospect discussions:
“The customer’s perception of their interactions with your company.”
The point clearly is this: How dare we (a Retailer, Hotelier, Telco, Auto Manufacturer, Financial Services company, Technology company, CX/CEM or EFM vendor, etc.) seek to define CX when it is the customer’s definition that matters? Simply put, we don’t dare.
Mike Galvin
Director, Client Solutions – Retail
Medallia, Inc.
Excellent Bruce!
Clarification of customer experience is so needed right now and you’ve offered a very clear impactful description here that will serve to guide people well.
Agreed! This concept makes so much sense. If I love an organization’s products, design, process flow, and philosophy but them have a jarringly unpleasant customer service experience, the whole organization slips down a notch. It all matters.