Help A Charity For Temkin Group’s 2nd Anniversary

Temkin Group is excited to celebrate our 2nd anniversary. Thanks to our wonderful clients, partners, and all CX enthusiasts, it’s been a fantastic two years. As we did for our 1st anniversary, we want to mark this occasion with a donation to a worthy cause. We’ve decided to let you determine the charity and amount.

We will make a donation of $5 per vote (up to $2,500) to the charity with the highest number of votes. Even if your charity does not win, you’ll still be helping another worthy cause.

Choose one of the following charities and get your friends to vote as well. We will keep the voting open until the end of May. Every vote counts!

Click the logos below for more information about each charity…

The bottom line: Thank you for helping us celebrate!

Of Topic: “I Walk To Be”

Earlier today, I took part in the Boston Marathon Jimmy Fund Walk to raise money to conquer cancer. This is the 7th year that I’ve walked with my son in honor of my sister, Susan Cutler, who passed away from cancer almost 15 years ago. Here’s one of the many scenes along the walk…

It’s a great event! In the past, I’ve written about the walk. But this year I wanted to do something different, so I wrote a poem “I Walk To Be” that describes my experience during the walk:

I Walk To Be

I walk to be
I walk to care
I walk to feel
I walk to share

I walk for kids
I walk for cures
I walk for mine
I walk for yours

I walk with wonder
I walk with peers
I walk with solace
I walk with tears

I walk in cities
I walk in towns
I walk in silence
I walk in sounds

I walk with memories
I walk with fears
I walk with hopes
I walk with cheers

I walk for my family
I walk for a friend
I walk for a stranger
I walk for cancer’s end

I walk to be
I walk to care
I walk to feel
I walk to share

Off Topic: Please Support My Walk Against Cancer

Sorry to interrupt my regular flow of blog posts to introduce a personal appeal.

This is a picture of my sister, Susan Cutler, who was a very active and fun-loving woman. She died of cancer when she was only 38, leaving behind a husband and two children.

While that was devastating for our family, the more disturbing issue is that many other families have to deal with this same type of tragedy.

That’s why my son and I are walking in our 6th Boston Marathon Jimmy Fund Walk. The annual event is a major fundraiser for the Dana-Farber Cancer Institute. It’s a wonderful, wonderful organization.

If you’re interested in supporting this worthy cause, here’s a link to make a donation: http://www.jimmyfundwalk.org/2010/btemkin

Here’s a list of the top 10 reasons for supporting my walk (that I created last year):

  1. Cancer sucks! The battle needs all of us.
  2. You can easily go with one less latte every week or so.
  3. The Dana-Farber Cancer Institute is a great place.
  4. One less suffering child, one less mourning parent.
  5. Enjoy being a part of something so good.
  6. Look at these kids. They need your help.
  7. What would it hurt to go out for hamburgers vs steaks for one night?
  8. It takes more than courage to beat cancer.
  9. What else were you planning on doing for the next 5 minutes?
  10. In memory of victims, in honor of survivors, and in hope of a cure.

Unfortunately, cancer is a disease that touches too many people. That’s why I’d love your support for my walk; every dollar gets us one step closer to a cure.

Click here to donate: http://www.jimmyfundwalk.org/2010/btemkin

The bottom line: Thank you!

The Experience Of A Bicycle Built By You

The Tour de France just ended and the Pan Mass Challenge, a huge event where people raise money for the Dana-Farber Cancer Institute by biking across Massachusetts, was held this past weekend. So biking is in the air.

That’s probably why an email from Peter Merholz, President of Adaptive Path,  caught my eye. He sent me a link to a blog post about work that his firm is doing with a bike store in San Francisco. It turns out that Mission Bicycle Company was selling fixed gear bikes online, but decided to open a retail store where customers could easily assemble their own custom bikes.

But “easily” is not something that’s easy to accomplish — especially when Adaptive Path had less than 2 weeks to design the in-store experience.

Despite a HEAVILY time-constrained project, Adaptive Path followed a user-centric approach:

  • Interviewing cyclists to understand their needs and expectations of a custom bike retail experience
  • Clearly articulating the Mission Bikes process in a way that aligned with cyclists’ needs and expectations
  • Sketching and generating experience concepts quickly
  • Prototyping the experience design concepts in their studio

The final store design (which is very cool) was based on 4 components: Instructions, Wall Mount Displays, Table Displays, and Build Kits. ap_mb_system1-1023x514

Here’s what Zack Rosen, CEO of Mission Bicycle Company, told me about his new bicycle shop:

The visceral experience of being in our store surrounded by beautiful bicycles and parts laid out like artwork was what made the sales system and process work. If our customers are excited by the prospects of designing a custom bicycle they will happily go through the process Adaptive Path careful designed.

It’s worth taking a look at the case study they pulled together on the effort. It shows the evolution from sketches, to designs, to implementations. For example, this is how the Table Display evolved:

MissionBikeTableDisplay

The bottom line: There’s always time for good user-centric design

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