Connecting Brands, Leaders, Employees, and Customers
January 30, 2015 Leave a comment
Earlier this month, we published Lessons in CX Excellence, 2015, which provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. Here’s a recording of a recent webinar going over highlights from the report:
See listing of Temkin Group’s recorded webinars.
The bottom line: Learn from award-winning CX programs.
January 22, 2015 3 Comments
Customer connectedness is one of Temkin Group’s four CX core competencies. A key capability in this area is a strong voice of the customer (VoC) program. This video highlights our model for creating a VoC program, called the 6D’s: Detect, Disseminate, Diagnose, Discuss, Design, and Deploy. Also, check out our VoC/NPS Program Resources.
Check out our VoC/NPS resource page.
The bottom line: Great companies learn from, and act upon, the voice of their customers.
January 2, 2015 4 Comments
Some years it’s difficult to decide on the content for my first post. But this year it was very easy. This new video is the perfect way to start off my blog in 2015.
In my recent post Customer Experience = Success + Effort + Emotion, I reiterated the definition of customer experience (CX): “the perception that customers have of their interactions with an organization.”
Written words are great, but I wanted people to fully understand the essence of CX, so I created this video, What is Customer Experience?
The bottom line: CX seems like a simple concept, but it’s often misunderstood.
November 17, 2014 Leave a comment
Employee engagement is one of Temkin Group’s four CX core competencies. This video highlights our model for making improvements in what we call the Five I’s of Employee Engagement: Inform, Inspire, Instruct, Involve, and Incent. Also, check out our Employee Engagement Resources.
The bottom line: Employees are an under-appreciated asset.
October 23, 2014 1 Comment
This video explains The Six Laws of Customer Experience. By understanding these fundamental truths about how people and organizations behave, companies can make smarter decisions about what they do, and how they do it.
I published the 6 Laws of CX several years ago, yet it remains equally relevant today and is one of the most popular documents about customer experience, with over 100K downloads.
For more information, take a look at the 6 Laws of CX Infographic or download the free eBook.
The bottom line: Make sure to understand and conform with the 6 Laws of CX.
October 1, 2014 2 Comments
Do you want to build sustainable customer experience differentiation? Watch this video:
Download the free report, Four Customer Experience Core Competencies.
The bottom line: You’re only as strong as your weakest CX Core Competency
January 22, 2013 Leave a comment
Temkin Group just published an update to the report that defines one of our fundamental frameworks, The Four Customer Experience Core Competencies. This report lays out the building blocks for customer experience success. This topic is so important that we’re giving this report away for free. Here’s the executive summary:
Research shows that customer experience is highly correlated with loyalty. While any company can improve portions of its customer experience, it takes more than a few superficial changes to create lasting differentiation. Organizations that want to become customer experience leaders need to master four customer experience competencies: Purposeful Leadership, Employee Engagement, Compelling Brand Values, and Customer Connectedness. To gauge your progress, actively use Temkin Group’s Customer Experience Competency and Maturity Assessment. This assessment will identify areas of strength and weakness in your CX efforts as well as identify your progress along six stages of CX maturity: Ignore Explore, Mobilize, Operationalize, Align, and Embed.
Here’s how I describe the four CX Competencies:
The bottom line: It’s time to improve your CX competencies
