Prudential and USAA Earn Top Customer Experience Ratings for Insurers

Temkin Experience RatingsWe recently released the 2017 Temkin Experience Ratings that ranks the customer experience of 331 companies across 20 industries based on a survey of 10,000 U.S. consumers.

Prudential and USAA deliver the best customer experience in the insurance industry, according to the 2017 Temkin Experience Ratings.

Prudential and USAA tied for the top spot out of the 16 insurers included in this year’s ratings, each earning a score of 76% and coming in 47th place overall out of 331 companies across 20 industries. USAA has earned the highest score for insurers every year since the Ratings began in 2011, and this is Prudential’s first year included in the rankings.

Overall, the insurance industry averaged a 68% rating in the 2017 Temkin Experience Ratings and tied for 10th place out of 20 industries. The average rating of the industry increased by seven percentage-points between 2016 and 2017, going from 61.3% to 68.5%.

The ratings for all insurers increased between 2016 and 2017. 21st Century and American Family improved the most, each gaining 20 points, while The Hartford improved the least, gaining only one point.


See our FAQs about the Temkin Experience Ratings.

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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