State of Voice of the Customer (Infographic)

Voice of the Customer (VoC) programs are a central part of most customer experience efforts. Here’s some interesting data snippets from the recent report, State of VoC Programs, 2016.

For additional info, check out our VoC resource page.

voc-infographic-01

You can download (and print) this infographic in different forms:

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

2 Responses to State of Voice of the Customer (Infographic)

  1. Ken Pariseau says:

    Has the Temkin Group produced a report on what is needed to build a strong Voice of the Customer program.
    Critical activities (both from the customer perspective as well as what needs to occur within the organization), important technologies and processes.
    More of a primer on building an effective and strong VOC program
    Thank you
    Ken

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