Consumers Worry More About Information Security

As part of Temkin Group’s ongoing benchmark studies, we routinely ask consumers whether or not they agree with the statement, I worry about the security of my personal information.

We found a significant jump in worried consumers in our most recent study, from 68.7% in Q1 2013 to 74.8% in Q1 2014. As you can see in the graphic below:

  • The level of concern was relatively unchanged between 2012 and 2013, before jumping this year.
  • Females of all ages are more concerned than their male contemporaries. The largest gender gap is with 35- to 44-year-old consumers.
  • Worries about information security increase with age until consumers reach 65, and then decline a bit.

The bottom line: Pay attention to the information security worries of your customers.


About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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