CX Tip #14: Continuously Test Your Value Proposition
CX Tip #14: Continuously Test Your Value Proposition
(Purposeful Leadership)
Samuel Palmisano revitalized IBM during his decade as CEO of the IT behemoth. He led the company using a framework based on four questions that he used to focus thinking and prod the company beyond its comfort zone:
- Why would someone spend their money with you — so what is unique about you?
- Why would somebody work for you?
- Why would society allow you to operate in their defined geography — their country?
- And why would somebody invest their money with you?
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About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.
Customer Experience Matters® 