CX Tip #29: Innovate Around Customer Lifecycle Events

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CX Tip #29: Innovate Around Customer Lifecycle Events
(Customer Connectedness)

Sovereign Assurance NZ’s research showed that many new parents don’t have the time to review their life insurance, but after having a new baby, it’s more important than ever to have some life insurance. The company developed a program “Choose Precious” that offers new parents $10,000 free life insurance up until their baby’s first birthday. New parents just need to register at chooseprecious.co.nz before their baby is six‐months old. The company also rolled out its ‘Breathing Space’ offering. Recognizing that buying a home is a big deal and it’s difficult to get the attention of home buyers, can be difficult to attract, the company offered home buyers $25,000 free life cover for 90 days to provide interim protection until they have the time to consider their longer term protection needs. Click for more info

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About Bruce Temkin, CCXP
I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

One Response to CX Tip #29: Innovate Around Customer Lifecycle Events

  1. Great post Bruce. I love these little extras.
    Taking it one step further, USAA has made the bold move to organize their entire business around customer lifecycle events.

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