CX Tip #32: Create a Mission that Inspires Employees

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CX Tip #32: Create a Mission that Inspires Employees
(Purposeful Leadership, Employee Engagement)

Temkin Group research shows that employees who are inspired by their employer’s mission are significantly more committed and productive. Here are some examples of inspiring missions:

“To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research.” (Mayo Clinic)

“In times of war or uncertainty there is a special breed of warrior ready to answer our Nation’s call. A common man with uncommon desire to succeed. Forged by adversity, he stands alongside America’s finest special operations forces to serve his country, the American people, and protect their way of life. I am that man.” (U.S. Navy SEALS)

“The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.” (Ritz-Carlton’s Credo)

Here are five questions to examine your organization’s mission: Is it written? Is it real? Is it simple? Does it connect with employees? Will it create value?  Click for more info

See full list of CX Tips

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

One Response to CX Tip #32: Create a Mission that Inspires Employees

  1. A common sense of purpose is most certainly a way for people to bond. They are all working toward the same thing…it’s as simple and as powerful as that.

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