Off Topic: Tennis Draws the Most Educated, Soccer the Most Wired

I’m very excited today and it has nothing to do with my family or customer experience. It’s all about sports analytics. Those two words mesh together for me like chocolate and peanut butter. Today and tomorrow is the MIT Sports Analytics Conference. I had an amazing time last year and I am truly looking forward to the next two days filled with geeky discussions about little known statistics and fascinating sports stories. This event draws the who’s who of the sports world including Mark Cuban, Stan Van Gundy, Buster Olney, Daryl Morey, Herm Edwards, Michael Lewis, Nate Silver, and Peter King.

To prepare for the conference, I dug into our consumer benchmark study to examine other sports enthusiasts. We have an enormous amount of data on these people. Just for fun I decided to look at educational levels and mobile web usage. As you can see in the chart below:

  • Tennis, soccer, and golf enthusiasts are the most educated
  • Soccer enthusiasts are the most wired
  • Golf enthusiasts are the least wired
  • NASCAR enthusiasts are the least educated


What does all of this mean? Probably nothing, but it helped to put me in the mood for the conference.

Bottom line: Yes, I am a sports nerd.

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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