Women Are More Loyal Than Men
March 26, 2012 Leave a comment
We recently published the 2012 Temkin Loyalty Ratings that examines the loyalty of 10,000 U.S. consumers to 206 companies across 18 industries. I examined the difference in loyalty scores between men and women and it turns out that…
Women, as a group, are more loyal than men in all 18 industries
As you can see from the chart below, there are four industries where women have a double digit gap with men: rental car agencies, airlines, hotel chains, and grocery chains. In only three industries do women have less than a three point loyalty gap: TV service providers, Internet service providers, and credit card issuers.