Bosch and Whirlpool Deliver Best Experience in Appliances

February 26, 2012 Leave a comment

This post examines the six major appliance makers included in the 2012 Temkin Experience Ratings.

Bosch and Whirlpool tied for top spots in the major appliance industry, but all six companies earned “okay” ratings. Despite the tie at the top, the companies have different strength. Bosch leads in the functional component of experience, followed by GE. Whirlpool leads in the accessible component of experience followed by Bosch and LG. When it comes to the emotional component, Bosch leads, followed by LG.

Do you want to see the data? Go to the Temkin Ratings website where you can sort through all of the results for free. You can even purchase the underlying data if you want to get more access.

The bottom line: Major appliance makers need to do better than “okay”

Filed under 2012 Temkin Ratings, Customer experience Tagged with , , , , ,

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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