Credit Cards Need Trust For Recommendations
September 21, 2011 4 Comments
I’ve started to analyze our 2011 Temkin Trust Ratings and decided to look at how trust and loyalty are connected. I started by looking at the connection between the level of trust that a consumer has in a credit card provider and the likelihood of that consumer to recommend the company.
Here’s a chart with the data; I think it speaks for itself…
The bottom line: Credit card companies need to design for trust