Announcing The CXPA; Customer Experience Professionals Unite!

As we all know, great customer experience requires great customer experience professionals doing great work in a supportive environment. That’s why I am thrilled to announce the launch of the Customer Experience Professionals Association

Here’s the mission of

The Customer Experience Professionals Association is a global, non-profit organization that supports the professional development of its members by enhancing networking, providing research and education, establishing standards, promoting the industry, and creating a better understanding of the discipline of customer experience

Here’s why Jeanne Bliss and I co-founded this organization:

  • There are many customer experience networking groups, but the industry has hit a stage where it needs a single, collective voice to map its evolution
  • We want to help customer experience professionals embed customer experience management skill sets across their organization
  • Our goal is to identify standards and best practice approaches and transfer those skills across the industry
  • We want to ensure that that customer experience management continues to generate a vibrant set of opportunities for customer experience practitioners

The CXPA recognizes that there is an ecosystem of customer experience professionals which includes companies that are committed to customer experience leadership, individual professionals who are committed to customer experience efforts, and vendors that help companies improve their customer experience. So there are membership options for all of those constituents.

We’re thrilled to already have a great group of corporate members including…

Adobe, Clarabridge, Confirmit, Cox Communications, EMC, Fidelity Investments, Healthy Directions, Medallia, Microsoft, Mindshare Technologies, ResponseTek, RightNow Technologies, Safeco Insurance, SAP, SapientNitro, Strativity Group, Symantec, Tealeaf Technology, Thunderhead, Universal Mind, and Vovici.

These companies, along with any corporate members that sign up within three months from today, will be considered Founding Corporate Members. Keep an eye for upcoming announcements about additional Corporate Founding Members!

We also have some great sponsors, who will make it possible for the CXPA to deliver additional services to our members. So I want to thank our initial Gold SponsorsAdobe, Confirmit, MedalliaRightNow Technologies, SapientNitro,  and Tealeaf TechnologySilver Sponsors: Clarabridge and ResponseTek; and Bronze SponsorMindshare Technologies

Here are the CXPA membership opportunities:

  • Individuals can join for $195
  • Companies can join for between $2,500 and $10,000 based on size
  • Non-profits, government agencies and educational organizations can join for $1,500

And, of course, you can become a sponsor with investments that start at $5,000.

The bottom line: The CXPA is here to help YOU succeed!

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

8 Responses to Announcing The CXPA; Customer Experience Professionals Unite!

  1. David Camps says:

    Hi Bruce,

    Congratulations, it´s something that I´ve been thinking also about, for a while. I already have register myself, and I´m willing to contribute to it. Let´s make it a great experience for everybody.

    Regards from Palma de Mallorca(Spain).

  2. Doug Topken says:

    Bruce and Jeanne,
    Great idea! I have been a follower of your CE reports and analysis for some time and always found them quite relevant and useful.

    With respect, the membership costs are quite clearly spelled out, but there is not a corresponding clear spelling out of features & benefits for Individual or Corporate members.

    While it’s probably possible for us to envision what could come from a well moderated group of like minded individuals and groups, for me personally, it would help justify the $195 Individual tab if I could easily see the incremental value prop provided over other (free) professional networking groups, existing corporate paid analyst group memberships/access, etc..

    Would it be possible for you to publish a chart of “current” and “coming soon” and even “maybe” features and benefits for prospective members? Also, might there be an incentive to sign on early – perhaps inclusion in an initial sub-group of peers that might be interested in blogging/publishing/sharing amongst each other and to/for the larger group?

    I’d be pleased to give more thought to what these features/benefits could be and share with you via 1:1 email.

    Kind Regards,

    Doug Topken
    Customer Experience practitioner since long before the C and E were capitalized. 🙂

  3. Alan Bergstrom says:

    Bruce (and Jeanne);

    Congrats on the group. Couldn’t think of two finer individuals to get this started! I look forward to following the group and being a part of it.

    Cheers, Alan Bergstrom

  4. Elisa Miller says:

    I am delighted to see this organization developed. As a veteran of a number of non-profit professional orgs, I’d like to know if you plan on holding elections and creating a board of directors. While I don’t doubt your capability in running such an organization, I do believe that for most 501c3 orgs, there is a board of directors and chairpeople for various committees. I’ll be very interested to see where this goes.

  5. Nice work Bruce. You are a passionate zealot of customer experience improvement. We support you 110%!

  6. Bruce Temkin says:

    Hi Everyone: We’ve been overwhelmed by the wonderful response to the It’s great to see so many people share our excitement about making customer experience management a recognized professional discipline. And that will be good for everyone, professionals, companies, and customers. So please keep spreading the word and join in making the CXPA great organization. Thanks!

  7. Chris says:

    Hi Bruce

    How about a New Zealand branch?

    • Bruce Temkin says:

      Chris: Our vision for the CXPA is that we expand into special interest groups that include industries and regions (like NZ). For the first year or so, we need to focus on the main organization; but we would eventually love to have a New Zealand branch. I’ve never been there, so I look forward to attending the kickoff event!

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