My Marketing/Branding Favs Over 2 Years

In a continuation of the look back at my first two years of blogging, today I’m listing some of my…

Favorite Marketing/Branding Posts

From my perspective, brands aren’t color palettes or logos. They’re not tag lines or advertising campaigns. They’re an organization’s raison d’être. Here’s how I describe branding:

True brands are more than just marketing slogans, they’re the fabric that aligns all employees with customers in the pursuit of a common cause.

The bottom line: Most organizations need to re-establish their raison d’être.

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

3 Responses to My Marketing/Branding Favs Over 2 Years

  1. Todd Macy says:

    I enjoy reading your post, keep posting like this informative article, I’ll be back to read your next posting :).

  2. Hey Bruce.

    I’ve happened by your blog whilst doing some research. Really interesting.
    My company is involved with sonic branding and using sound to improve customer and brand experience. I really think brands should pay attention to what you are saying.

    If you are interested please read my short white paper that basically sums up everything we believe in. Would like to know your thoughts.

  3. Glenn F. says:

    Wow – thanks for these links. Some brand building here actually – seriously – matters to the end consumer.

    I think everybody needs to sit back for a second and read the cluetrain manifesto – . Seems like people forget that markets are people sometimes.

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