Kindle 2: Amazonian Darwinism Continues

Amazon recently announced the next version of it’s electronic book reader, the Kindle. This version is lighter, thinner and has more memory, better battery life, and is faster than its predecessor. Here are some good pictures


As I’ve mentioned in the past, the Kindle will revolutionize how people read books, newspapers, and magazines. It’s the iPod/iTunes of books.  I haven’t seen the new Kindle 2 yet, but it seems like the evolution of a great product. Amazon’s progression follows the natural online evolutionary path: Create new channels for sales and service and then integrate online features into the core value proposition.

So what’s next in the evolutionary path? A paradigm shift in reading and writing. There’s no reason for people to read books cover to cover; they can read them a chapter at a time and switch between books. So authors won’t need to publish entire books all at once, they can release them in series. Or better yet, they can offer different versions of the same book; offering different endings or somewhat different twists in the plot.

Will this happen overnight? No. But it’s good to see where we’re heading.

The bottom line: The Internet evolution continues

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

6 Responses to Kindle 2: Amazonian Darwinism Continues

  1. Pingback: Kindle 2: Amazonian Darwanism Continues « Customer Experience Matters | Amazon Kindle 2

  2. Wow. I actually like this. Very innovative. You bring a good perspective to product as well. This is something that I can definitely see picking up steam over time. I would love to use this product.

  3. Jane Treadwell says:

    On a previous post here on this topic someone asked who would pay $395 to read one or two books. Most of my friends and colleagues devour 2-4 books a month (pleasure and business reading) and we’re not all grey haired and in our 60s. Many of us 30-40 somethings travel – a lot. To be able to get on board a plane without being loaded down with paper and have several books stored on a Kindle makes sense to me. I’d love to try one!

    • Bruce Temkin says:

      Jane: I think there’s a lot of demand even at this price point. People are just starting to find out about the benefits of the Kindle. But the real change will happen when Amazon cuts the price to under $150 and creates demand amongst a much larger audience. Thanks for your comment.

  4. Steffen Pauws says:

    i hope you have a change to get to know the Iliad e-reader using electronic ink technology. there are three different versions available already in the book stores here in the Netherlands.


    • Bruce Temkin says:

      Steffen: I haven’t seen the Iliad e-reader, but I’ll keep an eye open for it. Thanks for pointing it out. I saw some early versions of the electronic ink technology several years ago and was blown away by it’s ability to cut down on power usage and provide a real crisp visual display. Having said that, there’s a lesson to be learned from iPod/iTunes: Success requires a seemless integration between the reader and the content store.

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