Off Topic: My Jimmy Fund Walk Against Cancer

Today I participated in the Boston Marathon Jimmy Fund Walk to raise money for the Dana-Farber Cancer Institute. This is the third year that I walked 13 miles along the Boston Marathon route for this great cause (look at the post I wrote about last year’s walk). As I mentioned in my post “Something More Important Than Customer Experience,” I walk to honor the memory of my sister who died of cancer when she was only 38.

The day started when our friends piled into our car for a short ride to the starting point. One of our neighbors, a doctor at Dana-Farber, barely made it on time because he was seeing patients. We joined up with my in-laws and other members of our group, Amy’s Admirers, which has raised more than $500,000 over the past 6 years. The group is led by Peggy Grodd who does an unbelievable job of making the 60+ walkers on our team all feel special. She and her husband Arthur provide shirts, sweatshirts, a pre-walk party, and buses to transport many of the people from Western Massachusetts. Maybe more importantly, they provide enormous spirit.

It turned out to be a beautiful, sunny day, so the walk was very pleasant. There was the usual mob of both walkers (more than 8,000) and volunteers (more than 700). The Jimmy Fund does a great job of providing refreshments and rest areas all along the way. And they very effectively remind us why we’re walking with pictures like this on the route…

I really like doing this walk. While there are many, many stories about people like my sister who lost their battle with cancer, the mood is not somber. Instead, it’s all about celebration. Nearly 10,000 people collectively celebrating hope. That’s what brings us together. Not the sadness of love ones lost, but the hope of saving so many more in the future.

So I feel full of thanks. Thanks to people like my neighbor who dedicate their careers to fighting cancer. Thanks to people like Peggy Grodd who selflessly organize teams like Amy’s Admirers. Thanks to all of my donors who gave their money to a great cause. Thanks to my son who made this walk for the 4th year. Thanks to my wife and daughter who’s help made it possible for us to walk. Thanks to my in-laws and all of the other walkers and volunteers who demonstrate the amazing power of hope.

The bottom line: Every dollar counts, so click on this URL if you’d like to donate: www.jimmyfundwalk.org/btemkin

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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