The Kindle: A Great Example Of Online Infusion
August 1, 2008 6 Comments
Kudos to Amazon.com. My prediction: The Kindle will revolutionize how people read books, newspapers, and magazines. This new product represents a great example of online infusion (designing offerings that natively incorporate online capabilities as part of the core product definition) which is one of the five disruptive customer experience strategies that I’ve discussed in the past.
I recently had the opportunity to play around with a Kindle…
While it has a few usability miscues, the Kindle gets enough right to establish a new paradigm for reading. It’s a great combination of product design and online capabilities.
What makes the Kindle a great disruptive product?
- Appealing form factor (smaller than most books)
- Simple core interactive buttons
- Immediate access to media (books, magazines, etc.) through cellular network
- Good readability, including font enlargement
The bottom line: There are many opportunities for an online infusion strategy; what’s yours?