My Takes On YouTube

A short post today — based on a couple of my recent interactions with/on YouTube.

We just published a research report, Uploading To Video Portals Isn’t Easy, that looked at the usability of five video portals (thanks to Ross Popoff-Walker who did most of the work). It turns out that YouTube’s usability was pretty good. Here’s a summary of the report:

Forrester applied an abridged version of its Web Site Review methodology to the site experiences at five major video portal sites: YouTube, Yahoo! Video, Metacafe, Dailymotion, and Veoh. Our evaluation looked at how well each site supports young adults trying to upload a new video clip. Only YouTube received a passing overall score. Some of the major problems we found across the sites: poor contextual help and deficient privacy information.

I also just found out that someone posted an excerpt of my speech from Forrester’s Finance Forum on YouTube. It was probably done by Forrester’s marketing department; hoping that the video would generate the same buzz on YouTube as coke + menthos or the dancing cadet. 🙂

Well, I can assure you that my video is not nearly as exciting as the running Russian video. But if you want to see a portion of my keynote speech on Experience-Based Differentiation, then here it is.

Unfortunately, you only see me — and can’t see any of the slides. Maybe someone in the audience who was illegally taping the event will post a video that shows the slides as well. You never know.

The bottom line: YouTube makes it easy to upload anything.

About Bruce Temkin, CCXP
I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about these topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

2 Responses to My Takes On YouTube

  1. Susan Nemetz says:

    Very nicely done – a good bolus of reality on the customer. Would be a good entre’ to a discussion topic at routine executive team meetings and is short enough to hold their attention

  2. Bruce Temkin says:

    Agreed. I’ve done versions of this speech that range from 20 minutes to an entire day (in a workshop format). As a matter of fact, I spoke on the topic for 90 minutes over lunch today at Mistral (a great Boston restaurant for those of you not from the area).

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