Take My Handbag, But Don’t Touch My Internet

There’s interesting research in February’s National Retail Foundation’s STORES magazine that looks at the willingness of consumers to give-up certain things during this economic downturn. Here’s a graphic that I recreated from the article (the online version was hard to read).

Top 10 items that consumers view as expendable and untouchable

My take: This is interesting data, especially when looking at the number of consumers unwilling to part with their Internet, wireless, and cable services. Even in a downturn, consumers want to stay connected and entertained — at least at home.

It’s hard to understand the impact that this will have on high-end items on the expendable list (luxury handbags, maid service, etc.), because most people go without these items to begin with; so it’s not surprising that many people view them as expendable.

The bottom line: Don’t let poor customer experience make you “expendable.”

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