CX Tip #32: Create a Mission that Inspires Employees

50CXTips6b_65

CX Tip #32: Create a Mission that Inspires Employees
(Purposeful Leadership, Employee Engagement)

Temkin Group research shows that employees who are inspired by their employer’s mission are significantly more committed and productive. Here are some examples of inspiring missions:

“To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research.” (Mayo Clinic)

“In times of war or uncertainty there is a special breed of warrior ready to answer our Nation’s call. A common man with uncommon desire to succeed. Forged by adversity, he stands alongside America’s finest special operations forces to serve his country, the American people, and protect their way of life. I am that man.” (U.S. Navy SEALS)

“The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.” (Ritz-Carlton’s Credo)

Here are five questions to examine your organization’s mission: Is it written? Is it real? Is it simple? Does it connect with employees? Will it create value?  Click for more info

See full list of CX Tips

About Bruce Temkin
I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, marketing, interaction design, customer service, and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

One Response to CX Tip #32: Create a Mission that Inspires Employees

  1. A common sense of purpose is most certainly a way for people to bond. They are all working toward the same thing…it’s as simple and as powerful as that.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 2,793 other followers

%d bloggers like this: