Female Sports Enthusiasts are the Happiest

In recent posts I explored the demographics of sports enthusiasts and the demographics of happiness. So why not  look at those two topics together? I dug into our U.S. consumer benchmark and examined the happiness of males and females who enjoy watching sports. As we know from the previous analysis, females are happier than males. But this analysis also shows that:

  • Females who enjoy golf are the happiest consumers.
  • The happiest males are those who enjoy golf, soccer, or tennis.
  • Consumers who enjoy sports are much happier than those who don’t.
  • The largest female-male happiness gap occurs with consumers who don’t enjoy sports. When it comes to sports enthusiasts, the largest gap is with golf, basketball, and football.

SportsHappinessGenderThe bottom line: Sports enthusiasts are happier people

About Bruce Temkin
I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, marketing, interaction design, customer service, and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

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