Obama and Romney Promoters By Income and Employment

In my previous two posts, I examined the Net Promoter Scores (NPS) for President Obama and Mitt Romney and the issues that their Promoters care about.

In this post, I examine the percentage of U.S. consumers that are Promoters (likely to recommend the candidate to their friends or relatives) of the candidates based on their annual income levels and their current employment status. As you can see in the infographic below:

  • Obama has the largest advantage with consumers making less than $25,000 per year and the smallest lead with consumers making between $75,000 and $100,000 per year
  • Romney’s support increases with income level
  • Both of the candidates have their strongest support from high-income consumers
  • Obama has the largest advantage with students and the smallest lead with unemployed consumers

The bottom line: Obama’s strongest base are low income consumers and students

About Bruce Temkin
I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, marketing, interaction design, customer service, and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

One Response to Obama and Romney Promoters By Income and Employment

  1. Interesting chart. But for me the bottom line isn’t that “Obama’s strongest base are low income consumers and students”. Sure that’s where he has the largest margin of difference. The bottom line though, is that Obama’s still has support across the entire income spectrum including the very rich.

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