Obama and Romney Promoters By Income and Employment
September 7, 2012 1 Comment
In my previous two posts, I examined the Net Promoter Scores (NPS) for President Obama and Mitt Romney and the issues that their Promoters care about.
In this post, I examine the percentage of U.S. consumers that are Promoters (likely to recommend the candidate to their friends or relatives) of the candidates based on their annual income levels and their current employment status. As you can see in the infographic below:
- Obama has the largest advantage with consumers making less than $25,000 per year and the smallest lead with consumers making between $75,000 and $100,000 per year
- Romney’s support increases with income level
- Both of the candidates have their strongest support from high-income consumers
- Obama has the largest advantage with students and the smallest lead with unemployed consumers
The bottom line: Obama’s strongest base are low income consumers and students
About Bruce Temkin
Interesting chart. But for me the bottom line isn’t that “Obama’s strongest base are low income consumers and students”. Sure that’s where he has the largest margin of difference. The bottom line though, is that Obama’s still has support across the entire income spectrum including the very rich.