Chick-fil-A Customers Are Young, Wealthy, Educated, And Healthy

August 10, 2012 3 Comments

Chick-fil-A has been in the news lately because of the company’s stance on gay marriage. Don’t worry, I’m not going to use this blog as a sounding board for that controversy. But all of that attention made me think about Chick-fil-A. It’s quite a fast food company. Compared with other fast food companies that we’ve examined, Chick-fil-A is:

Consumers seem to really love Chick-fil-A. So I took a look at their customers along with Burger King, KFC, McDonald’s, and Wendy’s. As the title of this blog states, Chick-fil-A customers are the youngest, wealthiest, most educated, and healthiest.

The bottom line: Politics aside, there’s no denying Chick-fil-A’s popularity

Filed under Customer experience Tagged with , , , , , ,

About Bruce Temkin
I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, marketing, interaction design, customer service, and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

3 Responses to Chick-fil-A Customers Are Young, Wealthy, Educated, And Healthy

  1. Shawn Catherine Fisher says:
    August 10, 2012 at 11:14 am

    I believe that simply stating “I am healthy,” is extremely subjective. :)

    Reply
    • Bruce Temkin says:
      August 10, 2012 at 11:36 am

      Shawn: I agree, it’s totally a subjective statement. We ask a number of questions like this in our survey to understand the attitudes of consumers, things like “I am financially secure,” “I am comfortable with technology,” and “I am typically happy.” Thanks for joining the conversation.

      Reply
  2. Shawn Catherine Fisher says:
    August 10, 2012 at 11:40 am

    Bruce, you cannot deny the other “hard” data, though. Very interesting, as usual.

    Reply

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