Women And Wealthy Are Happiest

In the previous post, I showed the link between happiness and loyalty. Now it’s time to look at which consumers are the happiest. So let’s start by examining happiness across the entire U.S. population, where we find that 74% of people are typically happy.

But the level of happiness is quite different across consumer groups. To begin with, I examined the differences across age and gender. The data shows that women are happier than men in every age group except for the oldest Americans and that people 65 and older are the happiest.

Do you know the old saying that money can’t buy happiness? Well, it might be wrong. We examined the level of happiness based on age and income levels. It turns out that consumers with higher incomes are happier across all age groups. The largest income-happiness gap is with 55 to 64 year-olds. The oldest and youngest consumers have the smallest gap.

In my next post, I’ll examine which companies have the most (and least) happy people as customers.

The bottom line: Women, wealthy, and elderly are happiest people.

About Bruce Temkin
I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, marketing, interaction design, customer service, and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

3 Responses to Women And Wealthy Are Happiest

  1. Do you have any studies that reflect Canadians? Do you think they would be similar?

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