Alamo Tops Customer Experience Rankings for Car Rentals
March 4, 2012 2 Comments
This post examines the six car rental agencies included in the 2012 Temkin Experience Ratings.
Alamo was the top rated car rental agency and the only one to receive a “good” customer experience rating, and 45th overall out of the 206 companies in the ratings. Three auto dealers were next in line with “okay” ratings: Budget, Hertz, and Enterprise. The remaining two auto dealers earned “poor” ratings: Avis and Dollar. The overall industry was in the middle of the pack, with an average score that placed it ninth out of 18 industries.
Do you want to see the data? Go to the Temkin Ratings website where you can sort through all of the results for free. You can even purchase the underlying data if you want to get more access.
The bottom line: Alamo’s customer experience stands out in the car rental industry
About Bruce Temkin
Bruce,
When I noticed Alamo at the top, my first reaction was, “impossible, they are my worst nightmare other than Thrifty.” I have been Gold Card with Hertz, my preference, and currently use AVIS, with a few rentals from National and Enterprise, mostly postive experiences. From my 30+ years as a road warrior, it’s interesting how long a few bad experiences from 15-20 years prior, will keep us from using a current “top rated agency.” Thanks for the update.
Hi Richard: Great observation. It’s amazing how quickly people can form their impression of a company and how long it can last. Thanks for sharing…