Off Topic: Pro Sports Appeal To Different Ethnic Groups

Tomorrow and Saturday I’ll be attending the MIT Sloan Sports Analytics Conference. It’s an amazing line-up of the biggest names in sports. And they’ll be talking my language: sports, statistics, and analytics.

In honor of the conference, I did some of my own analysis of pro sports, digging into our recent consumer survey to identify which US consumers prefer watching eight different professional sports. As you can see below, the sports have strongholds with different ethnic groups:

  • Football appeals the most to African Americans
  • Basketball appeals the most to African Americans (basketball has the largest ethnic gap, 38 percentage points between African Americans and Caucasians).
  • Baseball appeals the most to Hispanics
  • NASCAR appeals the most to Caucasians
  • Hockey appeals the most to Caucasians
  • Golf appeals the most to Asians
  • Tennis appeals the most to African Americans
  • Soccer appeals the most to Hispanics

The bottom line: Analysis matters in sports, even on the business/marketing side

About Bruce Temkin
I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, marketing, interaction design, customer service, and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 2,795 other followers

%d bloggers like this: