Assessing 199 Voice Of The Customer Programs
October 1, 2010 Leave a comment
We just published a new Temkin Group report, Assessing The Maturity of Voice Of The Customer Programs, which we are making available for free.
Why free?
We want people to have access to the voice of the customer (VoC) assessment tool so they can evaluate their programs. I expect that we will “evolve” the tool over time, but the report provides a great way for companies to compare themselves with 199 other companies.
The data for this report came from Temkin Group’s September 2010 VoC Survey. That dataset is full of a lot more rich information that we are analyzing for our next report that will be out in early October called The State Of Voice Of The Customer Programs.
And if that’s not enough VoC for you, we are also in the middle of a large research effort around VoC best and emerging practices.Look for that report later in October.
Also, don’t forget about our recently released report, The Evolution Of Voice Of The Customer Programs, which provides an overview of an emerging class of applications that support VoC programs that we call Customer Insight and Action (CIA) Platforms.
The bottom line: You can’t focus too much on the voice of the customer
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